Unlimited Alternative to Money - Business to Business Credit

Money is a medium of exchange with an established value that is accepted in
return for goods and services. The dominant form of money is currency which
is issued, controlled and limited by governments.

An alternative to money is credit and no government printing presses or
controls are required.  Credit allows for the value of a product or service
to be assessed and for profitable sales to happen based on payment at some
later date. Credit terms, i.e. IOUs, like money are a medium of exchange.

  • 90% or more of B2B (business to business) sales are made on the basis of payment at a later date; that is credit is extended.
  • A/R, accounts receivable ...short term money due from the sale of a product or service based on payment at a later date is often one of if not the largest the largest asset a business has...on average 40% or more of total assets.
  • Next to cash on hand the A/R is the closest thing to money in the bank being but one step removed...it's a very liquid asset.
  • The area of business responsible for creating and managing A/R is often mistakenly thought of as Credit and Collection and  is  misunderstood by many senior business managers and is underutilized  by most companies.
  • Companies most often think that the goal of Credit and Collections is low DSO (days sales outstanding), the turn time on the A/R,  and  low  bad debt losses and write offs.
  • Most often this area of business is thought to be a cost center, a negative, a necessary evil and as one company CEO put it " the ugly stepchild  of accounting ".
  • Efficiency is about being effective, powerful in effect with little waste of effort, and in business efficiency is measured by the return on the investment. Use of DSO and % bad debt to measure performance for the Credit and Collection area of business  adversely  effects both short and long term profitability.


This 3 hour program establishes a new profit understanding and direction for this critical function of business and a proven methodology leading to:

·        More and larger new credit sales
·        More repeat credit sales
·        Improved cash flow
·        Controlled losses
·        Enhanced customer service
·        New internal and external efficiencies
·        Higher customer retention levels
·        Improved relations internally and externally

Subject Tracks

Business Opportunities and New Markets
Economic Trends
Organizational and Business Management
Sales and Customer Focus
Business Finance

Audience Types

Wholesalers, Small Business Owners , CEOs, CFOs, Sales, Operations, Accounting, Finance and Credit Managers, Manufacturers, Manufacturers' Reps, Warehouse Distributors, Jobbers,
Exporters, Importers


Relevance to Attendees

The Credit and A/R Management area of business is responsible for creating and managing one of the largest and most liquid assets of a business. On average the A/R is 40% or more of the total assets of a company. In addition, during the process of approving new customer credit and then dealing with past due customers this area of business interfaces with customers, sales, operations, vendors/suppliers, finance/accounting and other internal and external aspects of business. It is in an ideal position to contribute to profit enhancement in a variety of ways but all too often is relegated to a minor role.

This program teaches how a perceived cost center can and should be a profit center.

Learning Outcomes  
·         a new profit understanding of credit and A/R Management (not collections)
·         the early identification and control of potential bad debt losses
·        how to keep credit customers current, improving cash flow, getting repeat sales
·         the four steps in completing the sale
·         how to  re-evaluate credit customers that are current for future risk and for an increased credit line
·         the sales  role in past due a/r management
·         a profit approach to measuring performance
·         the investment made in getting a customer to the point where they want buy
·         the limited number of potential business customers and the need to avoid losing their  good will
·         the keys elements in credit approval
·          ways to approve profitable sales while remaining confident of payment
·         why credit is extended
·         credit and sales cooperation in finding, selling and approving new profitable credit customers
·         the right guys for the job and the wrong guys for the jobs
·          joint credit and sales contests
·         paying for profit
·         credit as an inner-circle activity
·         who credit should report to
·        new profit performance measurements
·        the credit/customer service connection
·        the credit/sales connection
·         the credit/finance connection
·        the credit/operation overlap

Attendees will learn a new credit reality and how it can best contribute to profit enhancement.

Watch video clip of WalkingBear presentation in Dublin!

This program can be adapted to a 6 hour format with greater content detail and more indepth discussion.


The Presenter:
Abe WalkingBear Sanchez is the first visionary leader of the Profit Centered Credit Movement. His copyrighted Profit System of B2B Credit Management is a well proven set of methodologies that have revolutionized the field. A knowledgeable and entertaining speaker, WalkingBear brings life to an area of business that may well be the most misunderstood and underutilized business function.
For more information and date availablity,  contact:  Pam Willis   (719) 276-0595   pam@armg-usa.com
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